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THE ROW’s First NYC Store By Mary-Kate & Ashley Olsen

Mary-Kate and Ashley Olsen have been residing in New York City for about 12 years. Their impeccable taste, love for the high-end fashion trends and aesthetic ambitions brought them to the point where implementing the idea of offering the ultimate shopping experience for New Yorkers was inevitable.

The glamorous and business-minded sisters launched and opened their first New York flagship showcasing their ultra-luxe brand THE ROW. Located in the most prestigious and elegant area in Manhattan, the Upper East Side, the store is perfectly situated in the townhouse at 17 East 71st Street.

In collaboration with the talented Jacques Grange, Ashley and Mary-Kate came up with a unique minimalistic yet warm and calming decor, achieving a balance between clean lines, cozy accents, and glammed-up Gatsby-styled design elements. The minute you walk in the store, it feels like home, it makes you forget about the Big Apple’s rush while enjoying your quiet and relaxing shopping.

The three-story brownhouse will definitely impress you with an in-store art gallery featuring works by Man Ray, Basquiat and some outstanding interior pieces such as a mirror by Frank Lloyd Wright, and a Royere lamp.

Established in 2006 by Mary-Kate and Ashley, THE ROW embodies impeccable tailoring, timeless elegance, a bohemian classic touch mixed along with the minimalistic design and an exquisite style.

It’s sold in 164 stores in 37 countries with an estimate of over $50 million in annual sales.

Throughout the company’s success, THE ROW has collaborated with many big names in the fashion industry.

We certainly remember the skyrocketing fame of the signature crocodile backpack ($39,000.00) in twelve different designs which THE ROW created by teaming up with Damien Hirst in 2012.

Without a doubt, this time, THE ROW will reach another even higher level of success. As a part of THE ROW’s design team, the ambitious Mary-Kate and Ashley Olsen creatively working on the company’s expanding process by focusing on their customers’ preferences and needs.

They bring a new approach to the in-store shopping experience, and their New York flagship is the perfect example of it.

While online shopping will always be a part of our lives, what could be better than to walk into a gorgeous store, feel the atmosphere, touch the fabrics, try on exclusive elegant clothing and feel very special.

For more information visit:



10:00 AM TO 6:00 PM
10:00 AM TO 8:00 PM
10:00 AM TO 6:00 PM

TEL: (212) 755-2017